Nowadays, in coincidence with the growth of internet and e-commerce, setting up a website may be considered as the fastest and most economical way to earn more income or branding for businesses. As a crucial component of a website, the interface, which creates 1st impression of the brand to its potential customers, has to be selected carefully. Simple website templates are good choice for beginners because of three following reasons.
1. It’s easy to express your style with simple website templates
Firstly, before buying a theme, website builders have to make sure that its style will fit with their promoted products. Customers visiting a baby shop will definitely prefer a colorful theme rather than a black and white cover, which is more suitable with an auto garage. Abuse of features and details can lead to typical mistakes when choosing a theme such as too dense and heavy loaded designs with flying banners, animations, different text fonts, many columns and so on. A clear-cut and minimalistic web design is the simplest way to express your style at starting phrase. Gradually when more knowledge about customer reaction is collected, addition of accessories to the web will be more practical and harmonized. Choosing a simple website template has saved time for website owners in this goal.
2. An easily customizable template will refresh looks without troubles
Secondly, simple templates are easy to customize. The cover of the web is similar to an outfit of a person. If wearing only 1 suit for the life time can make the wearer feel uncomfortable and be judged negatively by surrounding people, a website can encounter the same problems. However, the question is how to create a fresh and commercial look yet avoid misleading visitors that they are entering a different site. In this case, it isn’t necessary to buy a new theme, which generates more costs and higher possibility of confusion as long as the 1st template is flexible and easy to change. A minor change can create a huge improvement in users’ behaviors. Again, selecting a neat and changeable web template will free website owners of trouble in the long run by effortless adjustments.
3. It’s not only about time but also financial saving
Thirdly, besides the matter of time, these simple website templates will economize the process of online starting up. The balance between cost and interest is always the most important calculation of all businesses. In comparison with cost of hiring a dedicated website designer, the expense for the web templates is much lower. There is wide range of selection for both free and premium templates. Noticeably, free html templates are often provided with limited functions without support whereas some of premium template providers present more impressive benefits such as SEO parameters, color variation, integrated extension and lifetime support.
Reference: The aforementioned extra-benefit of SEO parameters implies that the template provider has optimized the design in order that a buyer who hasn’t had any knowledge of SEO can construct content and the website professionally to rank higher.
On the other hand, opponent ideas may argue that using the predetermined templates can create a series of website with no different looks. This argument may be true to some extent. However, in the general view, “simple” doesn’t mean artless. In fact, the trend of web design is moving towards simplicity and multi-purpose. The most important factor is creativity of web owners. Varied from demands and purposes, with little skillful adjustment, minimalistic webs can become fashionable showcases of their owners.
Finally, all is about Return of Investment. Remember that in online business, traffic means money and there are tips to save time for more traffic. Choosing simple website templates is one of them.