The Impact Of Social Media
You can’t have a conversation about the modern social landscape without touching on social media. Forward thinking businesses are already utilizing social networks to connect with and source candidates and applicants, and the uses and development of social media tools will continue to expand in the coming years.
Recruiters already have a number of tools at their disposal to help them reach potential applicants who are spending an ever-increasing amount of time on social media sites. More professionally aimed sites like LinkedIn have become a vital candidate source, and more casual social networking outlets like Facebook and Twitter can provide additional screening or contact opportunities.
New software is constantly being developed to help companies parse and utilize social media data, from industry trends to direct client feedback, the next few years will be rife with new recruitment tools to help integrate this information into the recruitment process.
Using Video To Advertise And Recruit
Online video is quickly becoming one of the most valuable tools for reaching candidates cheaply and effectively. In addition to a traditional job description, employers are now able to speak directly with candidates and explain the intricacies of a position before ever meeting them face to face. These videos not only increase recruitment possibilities but also enable companies to promote their brand and engage with clients. With so much focus on cutting costs and innovating marketing strategies in the face of ever-changing online search standards, video is emerging as a cost-effective and valuable strategy.
Recruiters Can Now Cast A Much Wider Net
With all of the technological advancements in recruiting comes the opportunity for recruiters to source candidates from an increasingly large pool of applicants. Gone are the days when directly submitted applications and local talent were the primary resource for hiring professionals. The internet has given business the opportunity to promote open positions worldwide, and remote interviewing
These are just a few ways that