Everyone knows they need one. Everyone plans on writing one, eventually. But not everyone does it. Why? Because it’s so easy to put off and it’s such a chore. I’m talking about writing a
With just a little effort, you can
Mistake #1 – Putting it off
It’s easy to hang up an “Open for Business” shingle and then dive right into the busy-ness of day to day operations of your business. Things are going well and you think “Someday I’ll get around to writing that
Don’t put it off. Having a plan helps you to solidify your future, anticipate problems, and plan for success. If you’re always running on adrenaline, putting out fires, and playing catch up, you probably need a
Mistake #2 – Not a big enough vision
Think BIG when creating your long term vision. This is your opportunity to design a business that far exceeds your current situation. I’ve seen far too many boring, limited, and going-no-where visions. Think in terms of the ideal and put yourself in the future. What would you most like to be doing in your business? The grunt work? The annoying stuff you’re doing now? Of course not. You are the face of your business. Your job is to meet the clients, close the big deals, and rake in the dough.
What kind of revenue do you want in your business? Think BIG again. And don’t say 20% better than now. What are the possibilities five to ten years from now?
Mistake #3 – Weak goals
A plan without detailed goals is like a ship without a rudder. The business becomes directionless without a purpose. You, as the business owner must have goals for every facet of your business. What I often see is a 5 year revenue goal, but no monthly and yearly goals to lead up to the finale. I see very few
Mistake #4 – Not focusing on Marketing and Branding
It’s really easy to get into statistics, theory, and hyperbole in a
If you want to stand out in the crowded marketplace, you’ll also need to create a strong brand and continue working on it going forward. Invest in yourself and get a professionally designed corporate identity complete with tagline, website, four-color business cards, and the like. No one wants to do business with someone who doesn’t look professional. So get rid of the dull boring business image and kick it up a notch.
Mistake #5 – Not working the plan
Why do you write a
Source by Suzanne Muusers