Activities with Disney Movie ‘Cars’ are so many to match with the huge movie itself. The popular comedy movie was a huge hit with the audience. So popular were activities related to it. People enjoyed being attached to it.
We will find lot of merchandises in different categories. For home section, you will find bathrooms, bedding, furniture, room decor categories. Other popular categories are costumes, fabric, cups and dishes, party supplies etc. You will also find toys, televisions etc also which are available with character boarding on them.
Key chains, posters, stickers of the “Car” are available everywhere. Special key chains with number plates are available for sell.
All character will be found in the shops waiting to be lifted by a enthusiastic buyer. Different sectors used the names, pictures, characters of the movie “cars”.
Like other movies, in this movie also merchandising was also done well in advance and in a big way. Mattel produced die-cast cars same as the cars which were in the movie. It was a huge hit and there was several stocks out in many stores. There was shortage of many a models and characters. It was so popular and shortage was so big that, it appeared in eBay very soon after the stock out. The sales broke all previous records. The car models were ready even before the release of the movie. It gathered the highest money for the producers and the merchandisers.
One of the esteemed and most reputed resources for car value appraisal, Kelley Blue Book, even appraised the value of four of the cars. These cars were Mater, Lightning McQueen, Sally Carrera, and Doc Hudson.
The scenes of the movie were even used by United States Department of Transportation, in commercials. In Norway, Nidar, a candy company produced candy with characters of the movie “Car”. It also contained cars theme tattoos. In Australia, you would have found a chocolate ice cream, which resembled a car, called as “Burnouts”.
In Norway, the candy company Nidar produced candy with the characters on the outer packaging and pictures of the characters on the packaging of the assorted candy on the inside. These bags also came with Cars themed tattoos. In US Wal-Mart used a animated truck in commercials that was seen talking to Mater, one of the characters. Same type of work was done in South Africa and other places by GM, who featured an Astra, a Zafina and a Meriva as the characters from the movie. In the commercial, they interacted with the characters Lightning McQueen, Mater and Ramone.
Greeting card maker, Hallmark, sold some of the ornaments in 2006 Keepsake Christmas ornaments line. These ornaments featured Lightning McQueen and Mater.Trailers, desktop wallpapers etc of the characters of the movie “Cars” were available in the websites, with mobile operators. All of that were sold like hot cakes.
Several games were also on sale featuring characters that look alike the ones in the movie. People enjoyed buying them which were created by different companies.
All these activities helped the movie to get more popularity and in return the movie also helped these merchandises to get famous and sell more.
Source by Bikash Kalita