Art Career Success with Local Businesses

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Local businesses are often the best places to sell your original  arts  and crafts. If your goal is gallery representation, local sales can build your reputation, and fill in your resume. In addition, income from local sales can exceed what you earn with some galleries.

JOIN REGIONAL  ART  ASSOCIATIONS

Most communities have an  art  association of some kind. You’ll find them listed in the yellow pages of your local phone book, and sometimes online. Look in categories such as “Clubs”, “Associations”, and so on.

These groups are usually a mix of professionals and eager amateurs. At their meetings, I’ve seen everything from gorgeous, $10K watercolors to crocheted dolls in unnatural colors & fibers. No two groups are the same. Visit as a guest before joining, and see if the association or club is right for you.

Most  art  associations sponsor regular gallery shows in their own meeting place or in a town hall or library meeting room. They often have at least one outdoor  art  show, at which you can display your  art  and perhaps demonstrate your techniques.

 Art  association meetings include regular demonstrations (of  art  technique) by artists who will usually sell some  art  to the members, too. This can be a good outlet if you want to do demos.

Start by creating a form letter that you’ll send to every  art  association in the phone book. When the demo is announced, make sure that the publicity mentions that you’ll have  art  for sale, too. The  art  association takes a commission based on how much you sell, and everyone goes home happy.

USE THE  ART  ASSOCIATION’S CONTACTS FOR LOCAL SALES

Many  art  associations have working relationships with local businesses, especially restaurants, bookstores, beauty salons, and banks… anyone with blank wall space that wants an “ art  show” to generate interest. (They use this to attract visitors and for press releases, publicity, etc.) Libraries are less likely to be able to offer work for sale, but it depends upon the local laws.

This works best if the sales go through the  art  association. Next to each piece of  art , place the  art  association’s business card. On it, write the title of the  art , the artist, the price, and how to contact the  art  association for more information.

Of course, this should be something better than voicemail; someone needs to be on hand to answer the phone. A member who works at home is good for this job.

If your local  art  club hasn’t done this before, help them to set it up. The  art  association can have a single phone number, and use Call Forwarding to whomever is manning the phones that day.

HELP YOUR  ART  CLUB TURN PROFESSIONAL

If you are in an  art  association that doesn’t have a working relationship with local businesses, bring it up at the next business meeting. Some members may already work at offices or shops that would cheerfully display your  art .

There are issues to sort out, including how the  art  is insured, if it’s protected from damage, and so on. You can check with other  art  associations and see how they handle it.

Once you start contacting businesses about displaying local  art , you may be surprised at how easy this is.

 ART  ASSOCIATIONS AND CREDIT CARD PURCHASES

In most cases, the  art  association makes the sale, and has a merchant account that accepts checks and credit cards. The  art  association takes a percentage of the sales, usually about 20%. At the end of the month, the association issues a check to everyone whose  art  sold that month.

IF YOU CAN’T FIND THE RIGHT  ART  GROUP FOR YOUR WORK

If you don’t have a local  art  association–or if their interests don’t match yours–start your own. A simple, free announcement in the local newspaper will attract interest, and your public library can probably provide a free meeting room.

Selling your  arts  and crafts locally is a great first step for any artist. In addition, it’s usually fun, brings you recognition from your neighbors, and adds a little extra beauty to the businesses that participate.


Source by Aisling D’Art

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