Last Saturday I attended a wonderful
Overall the display of artwork was very professional. There were lots of different price points to appeal to just about anyone who entered the booth. Items were presented in an attractive manner and there was a good deal of variety in most of the booths. So overall, I think the artists did very well presenting their work.
But this is where the wheels came off the wagon.
I entered each booth and reviewed the artwork. Since I only went into booths that had artwork that attracted me, it was not hard to spend several minutes looking over the
Do you know why I did not purchase any
Out of the 30 booths only 2 artists greeted me. Out of the 2 artists who greeted me one said “hi” and the other said “welcome to my booth”. That was the end of the conversation.
Maybe artists really do not understand “Sales”. Maybe they associate the thought of selling with the shiny toothed Used Car Sales stereotype.
Had one of the 30 artists approached me and told me about their artwork they would have been one step closer to the sale. Had they told me about the process they use to create the artwork, they would have been another step closer to making the sale. Had they told me about the inspiration behind the artwork, they would have been on the very edge of making the sale. Had they asked me where in my home I thought the artwork would be best displayed, they would have made the sale.
Selling artwork is not a “hard” sale, like selling truckloads of a commodity or the like. But it still needs to be sold. If you look at the description of things I listed in the paragraph above, you can see this is pretty simple stuff. It is simply describing what you do, what you love. How much more could you sell at a fair if you talked to prospects about the artwork that is your passion? How much more could you sell if you simply asked the prospect where they could see your artwork in their home?
Life is full of missed opportunities. In my book, 30 artists had a real opportunity to sell me their artwork. I honestly was ready to buy something. All they needed to do was to tell me about their artwork and ask me to purchase.
Source by Thomas T. Dean