Getting the Word Out with Power and Persuasion
A well defined
For your home
Offline advertising includes:
o Print media such as newspapers, magazines and brochures
o Electronic media such as radio, television and cable advertising
Online media includes:
o Internet-based advertising such as Pay Per Click, banner advertising, Pay Per Impression, e-mail marketing and a host of other virtual advertising avenues
By using a combination strategy to showcase your home-based company, you could get a big bang for the buck. So evaluate various options. You will most probably be creating the advertisement yourself so follow a few simple rules. Write using “you” and in active voice, keeping sentences short. Bear in mind the context of the reader. A classified advertisement would have to be short and to the point compared to something you are sending out by e-mail or posting on a mailing list, Internet forum or discussion group. Try and include a referral if you have the space. Just send out one message in the advertisement.
Look at some of the options you have.
Your very own Website
Many individuals go on to the Internet to research products and services even while buying from a brick and mortar shop. Maintaining your own website would be a good option but if you are unable to so at least advertise on sites. Make sure that you are on to free listings, many municipalities and
There is an increasing level of hostility to spam. So be very careful of this media. It can be used to communicate with people who have shown interest in your product or service and also with existing customers. E-mail doesn’t cost anything to send. However, send it only to your confirmed subscribers such as those who have signed up for your online newsletter on your website. If your company does not have a newsletter, please explore that possibility at the earliest.
Newspaper advertising is short lived. Advertisements in magazines have a slightly longer life. Again, look for special supplements that are published periodically. Also, look at newsletters published by community NGOs. For certain categories of products and services, newspaper classified columns work out very well and strangely enough better than large advertisements in the same paper.
Consider cable television and radio if you can afford it. these have a very loyal audience and accurate local reach all at a low cost. Direct mail continues to be popular amongst some sellers. However, though it is costly but it may be very effective to relate to existing customers. Also, you can send promos. These offers are often not used but are kept by individuals to give away to others.
o The products you sell or the service you provide
o The names of the various brands you carry
o A catchy slogan that your prospective customers can remember
Forums on the Internet
Don’t think just in terms of forums which are related to your
Yellow Pages Advertising
Don’t forget the yellow pages. Sometimes a small descriptor of a
Sending a promotional offer is one of the best forms of advertisement. It can be sent to existing customers or potential ones. Here are some words that you need to be very careful about using. They often go down badly with readers of advertisements:
Guarantee: If you include a warranty, provide brief details. Don’t say ‘we guarantee the product’.
Free: When you use the word free, everyone looks for a catch.
Opportunity: Remember, a buyer wants a hair dryer to work well, she is not looking for a ‘wonderful opportunity’ to buy one.
Remember your advertising messages need to be roughly the same year after year. For that you need to understand your
Source by Stuart C Rubenstein