Use an RSS feed
Having an RSS feed button on your business blog allows people to get your new blog posts sent to them automatically. RSS feeds are linked to email programmes such as Microsoft Outlook so people can access your blog posts quickly and easily as soon as you write a new one. RSS stands for Really Simple Syndication.
Write a guest post for someone else’s blog
Many individuals and companies are constantly on the look-out for guest bloggers to freshen up their blogs. If you approach other relevant websites to ask if you can write a guest blog post for them you can generate more traffic for your own blog if people like what they’ve read.
Optimise, optimise, optimise
It’s a good idea to optimise every one of your blog posts. You never know who may be searching online for what you’ve written about so it pays to optimise your meta titles, meta descriptions, headings and sub-headings to gain maximum online exposure.
Link your blog with social media
If you have a Twitter or Facebook account for your small business it makes sense to promote your blog posts on these social media sites. By doing this you can reach a much bigger audience and raise your online profile.
Utilise social bookmarking sites
Social bookmarking sites such as Delicious, Sphinn, Digg and StumbleUpon are great for SEO and raising awareness of your blog posts. It’s wise to have a social bookmarking graphic at the foot of each blog post to encourage others to share your content quickly and easily.
Link to your blog from your emails
Every email you send out from your business account is an opportunity to promote your blog. This allows you to show customers and potential customers what’s going on in your business and the industry as a whole. It’s quick and easy to add a link to your blog in your standard email signature.
Promote your blog offline
Mention your blog in forum signatures
If you take part in any online business forum discussions then make sure you have a link to your blog in your forum signature.
Comment on relevant & popular blogs
Leaving considered and relevant comments on a popular industry blog is a great way to generate free traffic to your own. Just make sure you add something worthwhile to the conversation though and don’t try and sell your own services/products.
Make regular blog posts
Quantity and quality are equally important when it comes to your business blog posts. It’s a good idea to decide on a strategy for your blog in advance and stick to it. For example you may decide to update it every Tuesday & Thursday to ensure it never goes too long without fresh content.
Set a schedule that you’re comfortable with; the last thing you want to do is have to rush your blog posts and have the quality suffer.
Source by Jamie Fairbairn