Writing a business plan is not an easy endeavor, nor is predicting the future. You will need to spent adequate time in preparing your long-term goals and objectives. This will help you understand what you are doing and where you wish to be. Martin Luther King in is most famous speech said; “I have a dream” which is noble indeed, but had he had a “Strategic Plan” with quarterly objectives he may have seen that dream come true in his lifetime.
In preparing your Long Term Goals and Objectives for your business plan you will need to communicate this to the investor, banker or your partners. It also helps you stay on course and keep your plan strategic rather than merely a dream. Below I have provided you with a sample “long term goal” section for a business plan so you can see how best to do this. This sample was written from the perspective of a franchisee of a mobile car wash business, a very simple business indeed, yet it will help you sort through all your own objectives to determine what is best for the future or your next entrepreneurial endeavor. Please feel free to print this and make notes in the margin and then prepare some paragraphs for your own business. This will help you verbalize your plan when talking to investors and assist you in writing your business plan . Think on this.
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Long Term Goals
Our long-term goal is to expand our service achieving a 10% market penetration and operate ten mobile car wash trucks in our exclusive territory.
We also plan to renew our Franchise Agreement for two terms. At the end of five years we plan to operate these trucks without physically doing the labor. We will occasionally wash cars, attend community events and fundraisers. We will at that point be providing more of a managerial role. After the second renewal in ten years, we plan to have a general manager running our company, go into semi-retirement and possibly do a little traveling.
by Lance Winslow