End of HD DVD Era


In one of its recent announcements, Toshiba Corporation has declared that it is going to discontinue manufacturing and development of HD DVD. Not only that it also declared to stop manufacturing and marketing of HD DVD players and recorders. However this decision is surely not going to effect its present customers as the company will still provide full product support and after-sales service for all owners of Toshiba HD DVD products.

The product HD DVD was developed in order to provide consumers access at an affordable price to high-quality, high definition content and let them experience the digital convergence of tomorrow.

According to the President and CEO of Toshiba Corporation,” We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop. While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent,  technology  and intellectual property to make digital convergence a reality”.

However the company Toshiba still in order to remain active in the market will continue to lead innovation, in a wide range of  technologies  that will make its presence more effective in the market. Toshiba is going to be in innovative field with  technologies  like high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption  technologies .

The decision to stop HD DVD is not at all going to effect on its commitment to standard DVD, and the company is still going to promote conventional DVD players and recorders. Toshiba is intending to continue contributing to the development of the DVD industry, as it is a member of the DVD Forum, an international organization with some 200-member companies and is committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.

Source by Bill Pratt

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