Only a short time ago, owning an Internet presence for your business meant creating a website. While this remains a crucial characteristic of online business promotion, is no longer sufficient. To connect with customers businesses its essential to go where they are. Now the social web (or Web 2.0) is an crucial feature of a winning marketing plan.
Facebook is the leader of the battalion of social media sites. In November 2008, TechCrunch reported that more than 1:5 people who went online visited Facebook. The emergence of Facebook has expanded ever since. Facebook has become an indispensable resource for business marketing. This new trend in customer communication calls for applying fresh and original ideas about marketing.
Facebook is a fantastic way to stay in touch with family and friends. But you do not necessarily need your clients to view the wedding photos your dad posted. Businesses big and small should take care to deliver a clear and controlled image of their products and services. Facebook fan pages are an great way for businesses to do this.
Personal Facebook pages let you to broadcast information about yourself and to share it with family and friends. Similarly, Fan pages have many of the same features as personal pages. You can still share content, photographs, YouTube clips, and applications, but the fan page is arranged around a central idea – that is all of your content there is linked to your business.
Here are some strategies to help your Fan page more “sticky”, and a greater success:
Develop your Content as a Customer Resource
Think about your customers interests. What information do they want? Put up articles and links to helpful information on your wall. Your Fan page is an chance to display yourself as an expert. Supply information that your customers want and they will come back to your page again and again.
Keep a Human Face
Add photos and a personal touch to the face of your company. As long as you portray an image that enhances your business, personalizing your page is a good technique to get new followers.
Connect with Your Customers
Interact with customers. Take advantage of all of the Facebook tools. Answer comments. You may not want to mention your complete product line. A sample on your fan page could direct new customers to your website to learn more. Spamming is always a risky practice, but targeting offers to customers who express interest can result in raised customer loyalty.
Be Fully Engaged
Complete your entire profile. Keep photograph, blog postings and article content current. It’s not sufficient to throw up a page and say you’re done. Make sure to reply to customers who become fans. Create a group for your business. Additionally, you can participate in groups related to your business, make new friends and encourage them to visit your pages.
Facebook moves quickly. Do not be afraid to try the most recent thing. Explore webinars, and other interactive media as new ways to embellish your existing business relationships and create new ones.
Creating a Facebook fan page is great initial step toward integrating social media into your marketing plan, and remember to provide links from your website too. Make sure to connect your Facebook fan page to other social media so your network will grow. Very quickly it can become the nuclear hub of your successful online marketing efforts.