In a time when a company like Apple can sell 9 million iPhones in three days or less, you know our world has gone completely mobile and perhaps more than a little mad in the process. There’s no denying the obvious fact we want instant images, videos, messages, tweets, conversations… not yesterday but immediately, this very instant. No more waiting, no more holds, no more get back to you tomorrow… we want everything done today, this very moment.
We also want to be connected to the web to keep us informed of what’s happening on the world stage and in our own neighborhoods. We want the latest terror threat, the latest celebrity twerk, the latest viral video and the latest gossip from Aunt Sally. Instant communications available anywhere and at any time.
We want/demand these instant communications in our personal lives, and now we are also demanding them in the business world.
We want to be totally connected at all times, not only to our friends and family, but to our business colleagues, clients and customers. We demand a work force that’s totally in sync, completely connected and working on the same page. A sales force which can be flexible, dynamic and mobile.
In order to have this mobility,
Any modern company or business can now use these online providers or services to completely connect/sync all their business transactions, sales, communications to their computers and the web. Giving the recipient total access, instant communications and complete mobility, which could not be imagined, just a few years ago.
Lets take a few concrete examples and apply them to the business environment. First, online fax or faxing has been a major game changer for many companies. Now instead of being directly tied to your traditional fax machine in the office, one can use the Internet and your email system to receive/send all your faxes. This process is easier, more secure and much more cheaper than conventional faxing. Plus, since we now have smartphones, netbooks and laptops, these services are completely portable and accessible anywhere, anytime. There is even an app which allows one to sign or initial an important document/fax directly on your smartphone.
Another game changer has been the introduction of virtual phone and PBX (Private Branch Exchange) systems for your office or company. These online PBX systems can give any company a quick cheaper alternative to costly landline systems. One which comes with all the bells and whistles of a PBX system… call forwarding, instant messaging, call parking, online fax, intercom, voicemail… and in many instances, you can have a virtual receptionist to handle all your messages.
Needless to say, all these services make your company much more mobile and accessible, regardless of the location. It also makes your company reachable at all hours of the day, 365 days of the year. In a broader way, it also seamlessly ties your company or business to all your computers and the Internet. Most successful businesses these days have a solid presence on the web for doing sales, customer support or for promotion of the company brand.
These days, it seems like everything is going mobile. Your company must have a presence in this mobile environment if it wants to be competitive. Mobile advertising or promotion is said to be the next big thing… just imagine capturing a customer’s attention on their smartphone with your latest sale while they’re at the mall, steps away from your store and ready to buy. Or just imagine, having the latest company memo or client communication instantly directed to all your workers in the appropriate department or division.
These are just a few examples of how going mobile can make any company more efficient and much more competitive. Those progressive company owners who quickly realize going mobile is the wave of the future, are the ones who will truly prosper in the coming years. Many business operators have discovered this new reality and have acted accordingly. They are also the ones who won’t need convincing, they won’t need anyone telling them any time soon you simply have to go mobile or go home.