Brand, in the viewpoint of the manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as one that he can recognize and identify as an integral part of his life. In this age of modernization and industrialization, the consumer has emerged as the uncrowned king. He is the monarch of all he surveys. In addition, to attract his attention, organizations are ready to innovate and upgrade the ideas of promoting
The 4P basic idea of Product, Pricing, Promotion and Place has come to evolve mostly around Promotion, as market surveys indicate that consumers likes to buy a brand, not a product or service.
It is but natural that when the celebrities, who are the substance of our dreams, wave to us from the silver screen or stare at us from flashy bill boards endorsing a product, we simply cannot ignore the plea. After all, even for a flitting second, the user will feel that he or she is sharing something with his favorite idol.
Brand promotion by
A user only sees a product when it is seen. Brand Promoters need some external factors and internal conditions to help them. Perception of familiarity, trust and contentment are foremost conditions that influence the choice of a particular brand over another.
Since the flashy world of entertainment and razzmatazz has easy recall value, the faces we adore and the style we follow compel a consumer to select that particular brand from the bouquet of choicest of products existing in the market. Market analysts have even noticed the trend of consumers to shift from one product to another once their favorite star leaves one company and starts to endorse another.
As the company and
Source by Victor Epand