SEO is not an exact science, but just like advertising you can estimate SEO effects on your brand. When you’re planning any new marketing strategy, you need to be able to predict or at least estimate the results that can be achieved.
Question: How much traffic will I get when I SEO my site?
To find an answer to this question I went to… Google of course and I have listed the top ten results from my browser below. There is a ton of information on these sites and you can go to Google and click on any of these links to get helpful SEO information. But if you want a simple way to estimate if spending on SEO for your site will pay off, continue reading.
1. How Much More Traffic Will I Get From SEO? | Your Search Advisor …
2. SEO: The Free Beginner’s Guide From SEOmoz
3. How Much Traffic Will I Get From A Number 1 In Google? | Hobo
4. How Much Money is a Top Google Ranking Worth to Your Business?
5. 100 Ways to Increase Your Website Traffic – How To Make A Website
6. How to Get Traffic to Your Website for Free | SEO Theory – SEO …
7. marketing – How much traffic can you expect to get from TechCrunch …
8. Can Too Much Traffic Be Bad For Your Website?
9. Jabba SEO – Find Out How Much Traffic Your Website Is Getting
10. How to choose a SEO Search Engine Optimization Firm – Questions …
SEO Value Equation
When you’re planning any new marketing strategy, you need to be able to predict or at least estimate the results that can be achieved. Like any marketing activity, SEO is not an exact science, but just like advertising you can estimate SEO effects on your brand. Your advertising agency will be able to tell you how many consumers in your target market are likely to see your advertisements. You can then estimate how many of those who see your ad will respond by buying your product. There are certain advertising metrics that are used by marketers but those metrics are beyond the scope of this post.
Before you start your SEO campaign, you should estimate the increased business you can expect when you achieve your SEO objectives, which may be for example: First page of Google for your selected keywords. Your listing in the SERP is unlike your advertising in magazines which can be seen by a broad audience who may or may not have a need or desire for your product. People who see your listing are already searching for what it is you have to offer. Provided of course that your website is search engine friendly and your keywords are relevant to your content.
To decide which keywords you are going to SEO for, you need to answer a few questions.
- What specifically do I offer i.e. what problem am I solving or what need am I satisfying?
- What words and phrases do people use when they are searching for what I have to offer?
- How many people are searching for what I have to offer?
- How many of those people can I get to click on my site if it is on Google page 1?
- How many will click my site if it is a Rank 10 as compared to a Rank 1 for my keyword/s?
- What will it cost to get to Rank 1?
The Google keyword tool will help you answer some of these questions and there are other keyword tools that you should consider before you start any SEO activities.