How to Make a Facebook Page and Use it For Marketing Your Online Business

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There are now over 400 million registered users on Facebook worldwide, 100 million of whom live in the USA. Below, I will show you how to make a Facebook page so that, as an Internet marketer, you can tap into some of the traffic.

Facebook is the second most visited site on the internet and is fast becoming Google’s biggest rival. Facebook Ads are also set to take a lot of business away from Google Adwords.

Facebook has simply become too big for any serious Internet marketer to ignore, but I am betting that a lot of home-based Internet entrepreneurs haven’t even begun to consider Facebook as being one of the most important weapons in their Internet marketing arsenal. This is because a lot of people still consider Facebook as being the place where you connect with your friends and family and feel uncomfortable mixing social chat with business promotion.

A solution to this problem is to create multiple Facebook accounts. The problem, though, is that Facebook strictly limits each person to just one Facebook account.

So, what can you do to tap into the huge amount of traffic that Facebook receives, but you’re not ready to buy Facebook Ads and don’t want to clog up the   news  feed on your personal Facebook page with a lot of  business  messages, sales pitches and spammy comments from “friends” who you’ve never met and who are hoping to do business with you?

One thing you could do is to edit your news feed to accept posts from people you want to hear from. While that is a good way to clean up your Facebook page without deleting business friends from your list, it doesn’t do much to help you publicize your business brand.

The solution is to make a Facebook page. A Facebook Page can be used to market a specific product or service through your Facebook account. Once you make a Facebook Page, you can start promoting it and invite other Facebook users to become “fans” of your Page. Fans are different than friends, and their updates won’t show up on your main Facebook site; although, news from any pages that you become a fan of will show up in your news feed.

Setting up Facebook Pages for each of your products or services is a great way to tightly segment your Facebook traffic into specific audiences and to keep your business activities separate from your social activities.

You can post text, photos, videos, discussion boards and numerous other Facebook applications to your Page. Your Page will also provide good link juice to your other webpages and blogs.

Speaking of blogs, you can publicize your fan Pages on your blog and set-up blog feeds on your fan Pages.

What kind of fan Pages will do well on Facebook?

Like everything else, it depends on how much effort you put into it, but it’s good to know that the leading demographic profile on Facebook is the “young educated women” bracket, so if you can find a product or service to match that niche you might be onto a winner.

Facebook Pages are free and easy to set up. To make a Facebook page, all you need to do is go to http://www.facebook.com/pages/create.php to get started.


Source by John Baril

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