The other day my cell phone started to act really strange. Try as I might, I couldn’t figure out how to fix it, and the instruction manual only made matters more confusing. But oddly enough, it was technology that came to save the day. I logged on to the Internet and found a very easy to understand eBook by a tech guru showing me how to trouble shoot any problems with my particular model of cell phone. It was fast, easy to read, and free. It was a great help.
Some info marketers have no problems creating newsletters or info books. But when they go on to make eBooks, they get stuck. For them, it seems like a great leap of the mind to go from a palpable, paper page format to a more compressed digital file. While it may sound too simple, an eBook is really just a book put onto a screen.
As a freelance project I was involved in creating an eBook once, and also worked in publishing where eBooks were becoming commonplace. I got some training in it first-hand. No doubt this hasn’t happened to you. But I can pass along some good tips about eBook creation in order to help you create a modern and potentially successful avenue for your info marketing business. Here are the basics:
Pages are important: Like I said, an eBook is just like a regular book only on a screen. Make sure you format each page exactly how you want it to look on a standard computer screen or pocket eBook viewer. Make sure your margins are justified, each page is numbered, and all references are there as well.
Tag it: In order to get those written pages of content onto a digital format, you need to tag your digital pages with the proper tags. In the early days of the Internet and computer screen info, the most common markup was HTML (hypertext markup language). It’s the tagging of text to give you bold, italics and countless other formatting options. These tags can create more sophisticated graphics or special formats. Now if you are not familiar with this language, don’t panic. You can get a local graphic designer or online editor to tag your content for you. If you are more ambitious, the literature on this stuff is in every library and is fairly easy to learn if you want to do the tagging yourself and create other eBooks in the future.
Use online publishing software: In order to make a proper eBook you might want to invest in a good digital editing program that can take that tagged data and transfer it into its proper digital result. We used to use the “Ultra Edit” program back in my publishing days, which was a good program with a feature that told you which tags were incorrect and what graphics looked like with the written content. But don’t be afraid to scout around. There are loads of others that are good and easy to get installed onto your computer or laptop.
Compress it: Once you have your eBook looking the way you want, it’s worth considering putting it onto a more compressed digital file. This makes transferring the data of your eBook easier, send it via e-mail, or carry around on a mobile drive. The most common program to compress your eBooks onto a digital file is the “Adobe PDF” program, but check with your computer supplier as they might have a new, better program to use.
Rate it: The big question is often what to charge for an eBook. I got my cell phone eBook for free. Obviously, you’ve got a business to run and other priorities. I recommend consulting a local writer’s guidelines website for rates. Those websites or even a small business/entrepreneur’s resource office can suggest proper rates for all of your info products.
Creating a good eBook is a way for you to exercise all of your creative info marketing talents. It can be tough but in this day and age one of the best avenues to expand your business. Take your great content and give it new life in “Cyberspace.”