A CII Report estimates the potential size of KPO Industry at $17 billion by 2010, creation of 2,50,000 jobs in 5 years. Analysts estimate that about 30,000-50,000 people are currently employed in this industry.
Difference between KPO and BPO:
BPO is about shifting functions that can be digitized to an offshore location, while KPO is offering work that is higher skilled and decision based. In KPO, a professional would need to apply skills and judgement to interpret data rather that just apply rules.
Scope of KPO Industry:
Preparation of Accounts, Tax Returns, Architecture, Computer aided simulation, Engineering Design and Development, Financial Services, Risk Management and Equity Research, Financial Data Mining and Modelling, Corporate and Market Research, R&D in Pharmaceuticals, Biotechnology and Healthcare, Medical Diagnosis, Education, Intellectual Property Research, Legal Support, Animation and Graphics, Writing and Content Development, HR Outsourcing, Supply Chain Management.
Working Areas in Each KPO field of our Interest:
1. Financial Research:
a) Analytical Support – Pitch Books/Company Profiles, Presentation Services, Financial Analysis and Valuation.
b) Equity Research- Financial Models, Forecasts and Updates, Report Preparation / Authoring, Earnings Calls/Q&A.
c) Corporate Finance – Statistical Modelling, MIS Reporting, Credit Analysis.
d) Asset Management – Financial Modelling, Fund Accounting, Performance Reporting.
2. Legal Outsourcing:
Office operations, Litigation Support, Word Processing & Secretarial, Information Systems, Marketing, Legal Research, Finance and Accounting, Library, Legal Recruiting, HR, Patent & Trademark Prosecution.
3. Market Research:
Survey Designing, Primary Data collection, Analysis, Strategic Planning, Sales Planning, Business Development, Business Research, Insight Generation & Presentation.
Who is needed in the KPO Industry? :
From Graduates and Post Graduates in Arts, Science, Commerce to Chartered Accountants, Company Secretaries, Lawyers, Management graduates. Those of people who do not have MBA can a build a career here.
Ambitious, smart, articulate people who can write well and communicate well – is what this industry needs.
Liberalization, Globalization, etc. provides professionals with exposure to the systems prevalent in a variety of countries and they will be in demand.
Rs. 2-3 Lakhs p.a for Entry Level Recruits and upto Rs.8-9 Lakhs p.a. for Senior Level Management.
Companies offering exposure in the KPO Industry:
Office Tiger, Genpact India, JP Morgan, Merill Lynch, McKinsey, Adventity, Schwegman, Lundberg, Woessner & Kluth, Pangea3, Hildebrandt, Geometric, QuEST, Atrenta, WHS Global, Mphasis, MsourcE, Copal Partners, Pipal Research, Evalueserve, AC Nielsen, Irevna, Exevo India, Annik Systems, GE Analytics, Epitome Global Services, iGate Global Solutions, Symphony Services, OnionPro, DecisionCraft Analytics, EXL, Scandent, marketRx.
(List is indicative)
© Anand Arvind Wadadekar