CREATING your own mobile application has never been easier. If you thought it was something where you had to pay a programmer thousands of pounds to develop, then you are sorely mistaken.
Mobile applications are a piece of software designed to perform a certain function. You could design a game for people to play, an informational app which tells you about something you are interested in, and, you can even set up an affiliate site via an app, and have engaging content on it for people to view. The possibilities with mobile applications are endless.
HOW DO YOU GO ABOUT GETTING YOUR OWN APP?
Well, it’s not as difficult as it looks. Firstly, if you’ve got a great idea, and you know where to look, then you are halfway there. You can look on sites such as ODESK, ELANCE.COM, or FREELANCER for programmers to help you get your app designed. Or, there are several software programs where you have complete control over building it yourself.
Depending on the complexity of your idea, it may cost you, but if it is just a simple app, then you can negotiate with someone on the price. When you first email a programmer, make sure you don’t give your idea away in the first couple of emails or so. Make sure that if you do go with a programmer, that you get them to sign an agreement that means that they cannot pass the idea off as their own. And make sure you have investigated how good they are first – and see examples of their previous work.
A good place to start in the app business is thinking of what people need or what trends are popular on mobile. Games are always going to be popular, but you may be able to come up with an innovative idea that no one has yet thought of.
What you must remember, is once the app is ready, you need to market it. Use every means possible to get your app out there. Website reviews, press release sites such as PR WEB, and TECHCRUNCH all will review an app depending on how good they think it is. Why not advertise your app on a T-Shirt? Social media and bloggers would be another great way to get some publicity for the app.
HOW TO MAKE MONEY FROM YOUR MOBILE APP
There are several ways you can make money with a mobile application: They include:
1) Having advertising within the app – advertisers who think they will benefit will definitely want to have space to advertise their products. You control the amount you could charge.
2) Having an app that links to an affiliate product. There are apps that can allow you to embed your affiliate links to a product that people want. All you have to do is put engaging content within the app, and then when people click the affiliate links, they will be asked if they want to purchase the full product.
3) You could build a simple FREE APP, and within it, once the person has had a trial of it, ask them that they need to upgrade to get the full game etc.
4) A PAID APP – users have to pay directly without a FREE TRIAL. In my opinion, the better the app, the more likely that if you offer a FREE TRIAL, the more likely people will pay to get the full version!
Your creativity has no boundaries. All you need is to get thinking, and take action.