New Specialisation Programmes in BBA


BBA has introduced several new specialisation programmes in subject areas like human resource management, finance and accounts, operations management and marketing management. Those who study human resources, learn to manage relationship between organisations they work for and the people. Human Resource Management (HRM) is like a function supporting enterprises as well as their employees at the operational and strategic levels. A sound knowledge of HRM is necessary for handling responsibilities related to managing people.

Consultancy Firms and Recruiting Agencies Need You

Professionals trained in this discipline can work in consultancy firms, human resource departments, training organisations and recruiting agencies. An undergraduate in HRM can choose out of various career options available. Aspirants can work as a human resources generalist, compensation executives, human resources development specialist, employee training programme officer, personnel officer, welfare officers and recruitment officers in placement agencies.

Go for New Specialisations

Another popular option for students can be marketing management under new specialisation programmes in BBA. Marketing allows people to deal with the challenges of competition, changing business environment as well as changing customer preferences and tastes through fulfilment of customer needs. The course design incorporates various aspects of marketing – advertising, sales, service marketing, consumer behaviour and other electives.

Marketing management professionals can work in positions of marketing executive, sales executive, marketing research analyst, business development executive, e-marketing executive, customer relation executive, showroom manager and direct marketing executive.

Finance Graduates are in Demand

The most preferred course in demand these days is of finance and accounts. It offers skill-sets for the highly competitive and complex field of finance. BBA in Finance and Accounts makes you competent in strategic and high quality investments and provides financial solutions for corporations, governments, high-net worth individuals and institutions. While pursuing this degree, aspirants learn to manage client relationships, work in advisory groups and plan the financial transactions. It helps the financial professionals in handling bonds and stocks, international financial issues, domestic issues and currency risks.

After finishing this course, students can pick from various career options – commodity analyst, assistant consultant, investment advisor, financial controller, stock analysts, investment banking associate and back office analyst.

Operations Management Fast Catching Trend

As far as operations management is concerned, it deals with production of goods, management of facilities, warehousing and purchasing of goods and their quality control. India is to become the third biggest economy in this world till 2030, and the Indian companies are now eyeing the foreign markets to become global players. The only prerequisite is to prepare the aspirants to become future professionals by gaining both practical and theoretical knowledge.

On the completion, they can work as operations executive, operations supervisor, warehouse executive, shift supervisor, vendor management executive and purchasing executive.

Source by Akansha K Gupta

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