Satellite and cable television providers should be shaking in their proverbial boots. A new industry is emerging, providing consumers with movies on demand in the comfort of their own homes. This is no flimsy pay-per-view menu. Thousands of titles rest at the fingertips of the user, ready to be streamed directly into his or her home at the click of a mouse or the touch of a remote.
This streaming video can be played on computers, Xbox 360 consoles and even on special streaming video players that connect to personal home computer networks. These players are compact units, about the size of a DSL modem, designed to bring Internet technology to the television and home theater system. A small remote allows the user to scroll side-to-side through a video queue of titles constructed by and for the consumer.
Gone are the days of waiting for a good movie to be shown on television. Online movie rental companies are giving the consumer the power to watch what he wants, and when he wants. And the consumer is responding in a big way. The trend toward online movie rental is on the rise.
Traditional movie rental companies are seeing the trend and reacting with swift measures. Competition is fierce. Companies who don’t conform to consumer demands will soon be yesterday’s news. Many brick and mortar movie rental stores are already closing up shop. Streaming video is the new face of home movie rental entertainment.
Beyond the convenience and huge title selection, consumers are drawn by promises of no late fees. For decades movie rental companies have been punishing their customers for holding onto movie titles past the rental term limits. Similar tactics are used by governments to increase tax revenue, and Joe Citizen is fed up. Behold a new emancipation proclamation. Let there be streaming video!
Source by H. Milla