Small Business – Print Advertising


In the United States people read an average of thirty minutes’ worth of news per day. This readership supports a variety of news outlets, such as newspapers, magazines, and journals. Presently, the United States has the largest readership worldwide, and the largest number of newspapers, magazines, and journals.

Clearly, the savvy business owner would do well to advertise in print media. Some people suggest that digital media is a more modern option. Still, ignoring print media in favor of strictly online advertisement ignores the large circulation and great popularity of print media in the U.S.

Consider using print media as a part of your business marketing plan for the following reasons:

When an advertisement is published in print media, it does more than simply persuade the readership to purchase a product or service. It provides the business owner with a means for forming a strong corporate image with the publication’s readership. This aspect of print advertising is actually more essential than the more obvious goal of increasing customer base.

Print ads work well because they appeal to a reader’s emotions. The effective advertisement holds out the promise of betterment to a reader. This is accomplished via professional advertising design, including judicious use of color, layout, positioning, and language.

Print marketing professionals have an edge in that they can access readership surveys. These surveys gather data on readers of a publication, and allow marketers to more specifically target which techniques and strategies are most likely to be effective. They may offer incentives such as discounts or specials, or they may suggest to consumers that using a product or service will make them more cool or modern.

Print advertising also has the benefit of being tightly focused on an audience. For instance, a magazine that contains articles and information of interest and benefit to teen girls is going to be marketed to teen girls. Business owners whose goods and services are also marketed to teen girls would be wise to use this magazine for advertising.

Don’t listen to naysayers who suggest that print media is obsolete. They are wrong. Print advertisement is an excellent choice for urging a targeted selection of potential customers to buy your product or service.

Source by Lance C. Baker

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