There is a chance that Hollywood has it right. Most of the films that are released in the studio system aren’t good. Most of us recognize that the film Transformers, even though it is entertaining and made a lot of money, isn’t a good movie. The viewer is able to recognize this, the filmmakers are able to recognize this, but the movies continue to get made and continue to be consumed by audiences. But why?
Another similar question the public may wonder is “where did all of the original stories go?” In recent years it has been all sequels, remakes, and tent pole films that already have an established fan base. Just look at Smurfs, there really isn’t any reason to have a live action Smurfs film, but it is being made and will make a decent enough return on the investment to make it a success. I hate to make the point that Hollywood doesn’t have original concepts anymore because original concepts don’t make money when this same year Avatar (an original concept) had more success than any other film ever…but I think it is true. Where I expected Christopher Nolan’s Inception to be the Blockbuster of the summer and maybe even chase Avatar’s earnings, it isn’t happening that way. Inception is doing well but probably won’t outperform either of his Batman films, even Batman Begins. This is a complicated issue because there are a lot of other factors involved in why people see a movie. For instance, The Dark Knight was a great film and it made a lot of money, but it wouldn’t have made as much as it did if it weren’t for the Heath Ledger stuff. I’m not trying to saying that people would rather seek out tent pole films like Inception or Avatar.
People are essentially the same in their general interests and we only differ in our specific interests. So it’s the films that cater to these general, basal interests that get the audience in the seats. In defense of his own films, I believe Michael Bay did site the fact that although people say he is a no talent hack, people still see his movies, which is all that counts. We could always just stop going to see the movies he makes, right? But we don’t.
Most contracts in the film and television business are relatively short and there is a lot of turnover in jobs. Most people will only hold a position for a few short years. So if you think about a new studio executive who has basically two years in his position to make movies. In that amount of time, he or she will probably only be involved with one or two movies, so they really need to count. In that position, I wouldn’t go out on a limb for an original screenplay or concept if I could make a film that already has an established fan base like Transformers, or G.I.Joe, or Smurfs. Most other people in that position probably wouldn’t either.
Source by Jesus Smith