Typography – Guide to Font Selection


Ever since the discovery of print media, fonts have been integral to publishing. And with the Big Bang of Internet and Electronic Media, it has become a key factor in deciding the popularity and appeal of a content.

At the same time, content and context exclusively rule the type of font that is used somewhere. In a website, fonts are decided keeping in mind its relevance in that context. When a website is meant to be printed, serif fonts are widely used, because fonts are soothing to the eyes and provide great readability to the print media. But in case of text meant to be read on a computer screen, sans-serif is more or less the popular choice. They add a sense of elegance and unlike serif fonts, reduce the weight of bulk text and make them look light. For printing a code or memo or simply to make a text look scientific, fixed-width fonts are used. Serif fonts or thick sans-serif fonts with little letter spacing is often used for imposing headings.

Times New Roman is a very classical choice as a Font, and remains equally popular to this day. Verdana, Frutiger, Arial, Tahoma, Trebuchet MS and Helvetica are the most popular fonts. There are places where a good elegant Sans Serif font is required; in which case, Helvetica is the exclusive choice among designers.

Designers love to use typography as an internal part of the whole work and use its large variety of fonts instead of system text.These fonts are quite popular in Web 2.0, the new generation of World Wide Web. Ning.com uses a serif font called Clarendon,   TechCrunch  uses Frutiger, and 9points uses Helvetica. There is also a demand for soft, rounded fonts like VAG Rounded, Arial Rounded and Helvetica Rounded. American Typewriter is a popular fixed-width font in Web 2.0. For imposing headers, Impact, Bookman Antigua and Hattenschweiler remain popular, along with new kids on the block like Interstate and ITC Officinal Bold.

Source by Ben Rama

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