Business card printing is a classic marketing strategy that one would think would always be successful. But if you don’t know the ins and outs of this promotional component, you may be wasting your time creating cards. In this day and age, card printing is much more than a way to swap contact information; it’s a way to make a statement for your company. The latest printing technology and creative design concepts have infiltrated business card designs and companies are coming up with the most original ideas out there.
If you want to stay ahead of the competition, come up with creative ways to brand your business with business card printing that strays away from the standard. Die cutting has become a very popular way to put a twist on a classic. With die cutting, you can turn standard sized cards into custom creations that are out-of-the-ordinary shapes or act as do-it-yourself mini-projects. If you are a salon, for example, die cutting allows you to easily round out the edges of a standard 3 x 2.5 card and create strips to give the look of a hair comb. Or, have fun with your customers and make your business card into a little box they can build themselves.
Play with unique material and green components. For something completely different in than the typical world of business card printing, make your cards from metal, wood, or organic ingredients. Add seeds and encourage your customers to plant them, create a spinning or binding component or make original designs your own with transparent paper.
Emulate a relevant shape, style or practical piece of equipment from your company’s products and services with your business card printing. As strange as it sounds, people are sick of seeing the same old blocky white cards with names and numbers. Rather than create a template replica of someone else’s cards, go above and beyond with original card printing. Be prepared to spend a little more for these unusual effects, but know that if you achieve them successfully, no customer will be able to forget the positive impression you leave them with.
Clever designs and unusual business card printing styles make your impact much more than a typical contact card can relay. Some businesses spend so much time on elaborate advertising and extended promotions that they forget to pay attention to the details. Cards create a buzz and the better they are, the most boost you will likely create for your business.
Source by Jesse P Rees